Campaign is a term used to describe a series of activities that are carried out over time and focus on a particular strategic objective. A campaign can be used to achieve a variety of goals, including increasing brand awareness, building product sales, or driving engagement. Successful campaigns are based on a clear understanding of the target audience and the message that will resonate with them.
Campaigning is the process of mobilizing public concern in order to achieve a social, political or commercial aim. It involves demonstrating that there is widespread concern for the issue, which can be used to influence public opinion and pressure decision makers into taking action.
Whether you are looking to boost your election chances or simply want to increase brand recognition, making a video is an effective way to reach your audience. In fact, viewers retain 95 percent of a message when it is delivered through video, so this is an essential tool in your marketing arsenal.
For instance, this campaign from Tony’s Chocolonely features a savvy approach to storytelling and smart use of audience insights. The ad capitalizes on the fact that people who wear highlighter makeup are 118% more likely to say they plan to watch Barbie this year.
Another example of a brilliantly executed campaign is Nike’s “What the Football?” ad, which uses the emotional connection that many soccer-watchers have to their favorite players to drive engagement. The ad cleverly taps into the desire that many viewers have for personalized content, a trend supported by our Core Plus data.
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