Voting is a crucial part of any democracy. Elections give citizens the opportunity to choose representatives who will make decisions on their behalf, often with the aim of bringing benefits to society as a whole. However, many voters believe that modern electoral systems are too disconnected and unresponsive to their needs. Some scholars have suggested alternative models of democracy that are more responsive to ordinary citizens.
The process of choosing representatives through elections can be a messy and controversial one. Historically, people were denied the right to vote by legal or self-imposed exclusions (such as the racial segregation of the United States). In some cases, voters have been disenfranchised through illegal methods such as blackmailing, bribery, and intimidation. This can affect political outcomes and lead to a lack of trust in government.
How voters cast their votes can vary widely by jurisdiction. In most countries, voters must be at least the age of majority, and they are usually required to prove their identity by showing a photo ID when registering or voting. Voters can either submit a written ballot or use electronic machines. Ballots may contain a single choice, multiple choices, or ranked options. They can be returned by mail or dropped off in person at polling places. The varying rules and procedures can create confusion for new and infrequent voters, which can reduce turnout.
Helping voters understand who and what is on their ballot is a key step to getting them out to vote. Educate staff and voters on where to find election information, what forms of identification are needed for in-person voting, and how to return ballots. Incorporate voting reminders into services and programs in the two weeks leading up to election day.